| FOR
IMMEDIATE RELEASE |
| Contact:
Stephen Cheetham at 602-263-8657 (steve@amm3d.com) |
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Scottsdale,
Arizona August 17, 2007. Advanced Motion Measurement announced
today that it has entered into an agreement with Acushnet
Company, the manufacturer of Titleist golf products. |
| |
| Advanced
Motion Measurement (AMM) is a Phoenix-based company that develops
products and services to capture, measure, and analyze human
motion. Its products are applicable to any use in which the
accuracy of motion measurement is critical. Thus, they can be
used to rapidly and cost-effectively improve the physical performance
of athletes, patients, workers, and soldiers and reduce the
incidence of injury. Stephen Cheetham and his brother Phillip,
an Olympic Athlete and biomechanist, founded the company in
2003.
The agreement with Acushnet Company exists
to develop and market golf-related products and services combining
the motion measurement and analysis software developed by
AMM and performance improvement protocols developed by the
Titleist Performance Institute (TPI). TPI will market and
sell these products and services under the TPI brand to individuals
and businesses engaged in golf-performance and fitness training,
and sports medicine.
Phillip Cheetham, President of AMM says, “We
are extremely excited about this partnership with Acushnet
and look forward to working with them to develop products
and services that analyze physical ability and the golf swing
in three-dimensions and thereby help improve the performance
of recreational and professional golfers.”
The Titleist Performance Institute was created
to provide players with a total game learning experience by
combining training techniques for the golf swing and physical
strengthening and conditioning. They have combined industry
leading experts, state of the art technology, and world-class
facilities to enhance the performance of athletes.
For
more information on Advanced Motion Measurement, please contact
Stephen Cheetham at 480-263-8657. To learn more about TPI
visit www.mytpi.com.
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